Common Link Building Mistakes and How to Avoid Them

Link Building


Link building is a critical part of any SEO strategy. It’s the process of gaining links from other websites to your own, which helps increase your website rankings on search engines.

But not all link building is created equal. There are some common mistakes that can hurt your rankings and cause you to lose out on potential traffic. In this blog post, an SEO Expert from Phoenix will discuss what link building is and help you explore some common link building mistakes and how you can avoid them!

What is Link Building?

Link building is the process of acquiring backlinks from third-party websites to your own website. These links are usually placed on the homepage or in some other prominent location on the target site, with anchor text that mentions your brand or product name. The more high-quality links you have pointing back to your site, the better your rankings will be in search engines like Google, Bing, and Yahoo.

Link Building Mistakes

Mistake #1: Using the same anchor text for every backlink

When you’re building backlinks for your content, it’s important to use different anchor text for each link so that you can avoid keyword cannibalization and keep your Google rankings high.

When you use the same anchor text for every link, Google will see it as a sign of keyword stuffing and penalize your website accordingly.

Mistake #2: Building links you don’t know how to build.

If you don’t know how to build links, you are potentially in a position to negatively affect  your website and its SEO optimization.

You need to make sure that any links you’re building are done with care and attention, and that they’re building on to your existing work rather than taking over.

This is important because if you don’t know what you’re doing when it comes to link building, you could end up hurting your own business.

Mistake #3: Building links on low-quality sites

Link building is a crucial part of SEO, but it’s important to build your links on high-quality sites. If you build links on low-quality sites, it could hurt your rankings and even cause your site to be banned from Google entirely.

Here are some examples of low-quality sites:

  • -Sites that are not fully functional or have broken links
  • -Sites with minimal content
  • -Sites that contain little or no original content

Mistake #4: Building too many links per domain

When you’re building links, it can be tempting to just keep going—to keep building as many links as you can and see what happens. But this is a bad idea. In fact, it can actually hurt your rankings!

The reason is that Google has been using a “link spam” algorithm since 2012. This algorithm looks at how many links are coming in from each domain and then takes action if it sees an unnatural number of links coming from one particular site.

So if you have a lot of sites with a lot of incoming links, that’s okay—but if you have one site with a ton of incoming links, then Google will likely take action against those links and remove them from their index.

Mistake #5: Building links on domains with bad reputation

A bad reputation can be a huge problem for your website. You may think that you’re helping your site by building links to it, but if the sites that you’re linking to have a bad reputation, the search engines might think otherwise.

When you build links on sites with bad reputations, it can actually hurt your rankings in Google’s search results. This is because Google looks at the overall quality of your website when determining where to place it in their rankings—and if they see that you’re linking to sites with low-quality content and information, they’ll conclude that you must not be very high quality either.


Link building can be one of the most tricky aspects of search engine optimization. However, when you have a firm grasp on the basics it can actually be quite simple. To sum up, you want to find influential blogs in your niche that are an ideal match for linking to your website, and you want to craft content specifically geared towards attracting links. Don’t simply contribute low-quality guest posts whenever possible; strive to offer quality backlinks when you have the opportunity.